This cracks me up. From gizmodo.com

Aprica Marshmallow J-Turn

When I say "Marshmallow J-Turn," two things should instantly spring to mind. "Oh, a Japanese product," should be the first, and "Whaaaaa?" For once, though, the product name almost makes sense: the Aprica Marshmallow J-Turn is a hyper-padded, 5-point-harness baby immobilizer that masquerades as a car seat. It seems that Japanese babies have skulls particularly sensitive to thumps and impacts - at least if you take Aprica's word for it.

If you want to pretend your newborn is the nougaty center of a foam-covered safety bundle (and you can figure out someone who is importing them) the Aprica Marshmallow J-Turn 838 Thermo-Mamoru Sp02 will set you back a cool grand.