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I'm not a fan and am not rooting for one over the other. Rather, I'm a pragmatist and don't think that most people buy consoles based upon price sensitivity at launch. How much did you pay for your first CD player? For your first DVD player? For your last TV set? A lot more than you could have paid by waiting or going cheaper. If Americans were so cost conscious, nobody would go to movies (rental is cheaper), eat out, drive cars (buses are cheaper), wear name brand clothing, etc., etc. Blue jeans cost $250, when you can still get them at the Gap for $50. Why? Because people are price insensitive. Sony has a lot of brains in the area of marketing. |
This guy(Michael Pachter) is missing that movies sales are declining and it's being blamed incorrectly on piracy. There are whole change of popular discount stores for name brand clothing that is irregular. A lot of people did wait for the ps2 to drop in price before buying(raises hand) and people are still waiting on HDTVs to drop. I paid about $200 for my DVD player and about $150 for my PS2 which is also a DVD player.
Sony has a lot of brains in the area of marketing? He didn't remember his first sentance where he says 'Sony blew it by offering the $599 box.' maybe they should put those brains into R&D and business strategy because they seem to be blowing the propritery media format contest which is the only thing they have attempted to innovate over the years.
I didn't even go over his other 'statements' because because I had to stop because what he says is so wrong and poorly thought out that I think my head will explode.