Iron Man loves those burgers.

Saw it. Loved it. Mr. Downy was cast perfectly and his acting abilities brought the movie up a few notches. I was a bit nauseated by the blatant and so obvious it was distracting product placement of Burger King. They tied it in with a desire by Robert Downey Jr. / Mr. Stark fresh return to the US from his escape. Tony wants 'an American cheese burger' which I can understand but was a bit confused by the 'American'. Next he leaves his limo wiping his mouth and they hand him a bag with the BK label out. Next the burger follows him into the conference which is wrapped in the BK wrapper and Mr. Stark proceeds to eat it during the f'n conference. Ugh. I keep trying to forget that part of the movie, much like the douche chills I got with the saturday night fever strutting/dance scene in Spiderman III. I'd pay extra for the DVD with those scenes edited out.